"Your favourite blemish-busting hero Niacinamide is back! You loved our 10% Niacinamide + 1% Zinc Serum and 15% Niacinamide Blemish & Pore Serum so much that we've made a brand new super formula! What is Niacinamide? Niacinamide is a form of vitamin B3, when applied to the skin it can help build keratin that keeps skin firm and healthy. It can also minimise blemishes, pores, fine lines and boost moisture retention. How To Use: Apply a few drops to the face morning and evening and massage into the skin. We recommend you build up your tolerance by first using the 10% Niacinamide + 1% Zinc Serum then the 15% Niacinamide Blemish & Pore Serum before moving onto this serum. Cruelty-free and vegan. Caution: Discontinue use if redness or irritation occurs. Keep out of eyes. For external use only."